about

Viacom Velocity is a full-service marketing and creative content team within the Viacom Marketing & Partner Solutions group, built to super-serve our advertising partners.

mission

Build strategic and creative custom content solutions across all platforms that connect our partners seamlessly into the fabric of our brands, driving value for our partners and loyalty with our fans.

capabilities

custom content

custom content

Our premium content helps you connect and drive earned media.

strategic campaigns

strategic campaigns

We build innovative campaigns that inspire our fans to connect with your brands.

insights

insights

Our proprietary insights and custom research inform everything that we do, helping us create the best and most effective campaign for you.

access to talent

access to talent

We offer A-list talent connections through our multi-network programming and artist platforms.

massive reach

massive reach

We touch every demo across every screen with our massive reach.

new media products

new media products

Our innovative media products deliver deeper and more meaningful engagement with your brands.

products

We connect you to our growing pool of handpicked social superstars, giving us the ability to create custom content that matches your brands with their authentic voices and massive influence.

Echo provides a strategic approach to content creation, distribution, amplification, and optimization with the end goal of delivering measured earned media, which is reflected in Viacom’s proprietary analytics tool, the Echo Social Graph.

Through a combination of enhanced consumer targeting and a deep understanding of how audience segments consume content across the Viacom Media Networks, Vantage predicts which content across our brand portfolio most effectively conveys your brand message.

Viewprint integrates your custom audience segment with our proprietary data and advanced analytics to inform the creation and delivery of our branded content experiences so that it resonates with your target. play

VCN harnesses Velocity’s creative and production resources to build data-driven branded content programs distributed across social platforms for our advertising partners.

Individuals, social groups, crowds, subcultures and mass culture have collapsed into one organic, chaotic entity. We’re closer to each other and to every other part of culture—yet somehow at risk of drifting further apart.

Based on proprietary research by Velocity’s Culture and Creative Insights group, The Culture of Proximity takes us on a journey into the heart of this tectonic shift in the way culture operates.

For more information on screenings and workshops please contact: proximity@viacom.com.