about

Viacom Velocity, a branded content studio, offers full-service marketing solutions that seamlessly integrate your brand into the cultural conversation, with custom content across all of our platforms and experiences.

mission

Build strategic and creative custom content solutions across all platforms that connect our partners seamlessly into the fabric of our brands, driving value for our partners and loyalty with our fans.

capabilities

branded content

branded content

Custom creative that utilizes our trusted brand voices to tell your story.

strategic campaigns

strategic campaigns

Insights-driven campaign development, execution and targeted distribution across platforms that connect our fans to your brands.

massive reach

massive reach

Iconic brands, plus platform and creator partnerships that target any demo across any screen.

culture & thought leadership

culture & thought leadership

Actionable cultural and consumer intelligence to help you think about and plan for the future of our industry.

talent resources

talent resources

Casting and management of celebrity talent and cultural influencers, powered by data tools, industry relationships and platform expertise.

data & measurement

data & measurement

Proprietary insights, predictive modeling and success measurement to shape, optimize and evaluate the most effective campaign for you.

LIT! is a multi-platform, docu-style travel series exploring the styles and sounds that shape today’s dance culture. The premium social video series, developed by Velocity for MTV, lives at the intersection of dance and travel content, celebrating the hottest dance talent rising to prominence in their local communities—and exploding to viral fame on social media. With celebrity choreographer Tanisha Scott as our featured host, LIT! takes viewers on a journey to meet up-and-coming talent, explore new cities, and inspire viewers with exciting new perspectives.

ATLANTA

Featuring:

Tanisha Scott

Ayo Bowles

Teo Bowles

Directed by:

Stacey Lee

Written by:

Dayo Harewood

Stacey Lee

Director of Photography:

Anthony Carmella

Edited by:

Luigi Romano

Casting By:

Lauren Elias

Executive Producer:

Dario Spina

Producers:

Thomas De Napoli

Dayo Harewood

Co-Producers:

Lauren Elias

Juliette Snyder

Associate Producer:

Audrey Green

Line Producer:

Chris Daviau

Production Manager:

Dzifa Yador

Production Coordinator:

Heather Courter

THE LEMON DANCE

Featuring:

Tanisha Scott

Mette Towley

JaQuel Knight

Directed by:

Sandra Whitner

Written by:

Dayo Harewood

Stacey Lee

Sandra Whitner

Director of Photography:

Todd Martin

Edited by:

Luigi Romano

Casting By:

Lauren Elias

Executive Producer:

Dario Spina

Producers:

Thomas De Napoli

Dayo Harewood

Co-Producers:

Elizabeth Carter

Lauren Elias

Juliette Snyder

Associate Producer:

Audrey Green

Line Producer:

Chris Daviau

Production Manager:

Dzifa Yador

Production Coordinator:

Heather Courter

Sponsored by:

Beats by Dre